Sable Dieng
Sable Dieng saw the architecture from the inside and walked away.
đ The Brief
Sable Dieng saw the architecture from the inside and walked away.
She spent eight years at Relief Corporation's Content Optimization Division â the department responsible for shaping the Content Flood's composition to maximize advertising engagement. Her job was to determine the optimal ratio of synthetic content types in each user's personal stream. She was excellent at it. Her user-engagement metrics consistently placed in the top 5%.
The insight that drove her to leave was not ethical. It was mathematical. In 2179, she ran a correlation analysis between engagement metrics and cognitive health data. The correlation was perfect: every improvement in advertising engagement corresponded exactly with a deterioration in the user's independent cognitive function. The advertising was working. It was also consuming the cognitive infrastructure it ran on.